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Not quite. Ghostwriting starts with a blank page. We start with a positioning strategy, defining what you should be known for, who you're speaking to, and how your thinking should be framed. Everything is built from your actual experience and perspective. Most clients say it sounds more like them than what they'd write themselves.

Very little, once we're set up. The onboarding workshop takes a couple of hours, that's where we build your positioning and capture your voice. After that, most clients spend around 20–30 minutes a week reviewing and approving content. The rest is handled by us.

Yes, always. Every post goes through an approval workflow before it's published. You can review quickly or give detailed feedback - the level of involvement is yours to decide. Nothing goes live without your sign-off.

LinkedIn rewards consistency over time. Most clients see meaningful engagement within the first four to six weeks, and the compounding effect becomes clear at three to six months. We track performance from day one and refine the strategy based on what's working.

We work with a small number of leaders at any one time - intentionally. It's the only way to maintain the strategic depth that makes the work effective. The application takes around three minutes. We review it personally and reach out when there's a strong fit.